Performance & placements

Quotes are Meta-reported insurance conversion events. Reported value is Meta’s attributed conversion value, not verified sales revenue. ROAS divides reported value by spend with value reporting; cost per quote divides all spend by quote events. Ratios use summed amounts, never averages of ratios.

Reports use USD, America/Los_Angeles hours, account attribution settings, and impression-time reporting. Recent delivery is provisional. Missing values remain unavailable. Missing dates are not assumed to be zero.

Placement comparisons hold product, campaign, and dates constant. The benchmark includes all placements, including Audience Network. A comparison requires at least 14 spending days and the selected quote minimum; recommendations also require at least 95% value coverage and consistent results across eligible weeks. These are investigation rules, not statistical significance or predictions. Filtering placements does not predict where redistributed spend would go.

Timing comes from a separate campaign-hour breakdown. It cannot be filtered by platform or placement. Global totals use the placement report; timing tables show their own coverage. Reports must share a publication ID before they are displayed together. Changing filters never changes Meta campaigns or calls Meta.